EPISODE 9

The Real Cost of Following Fashion vs. Understanding Style

In today’s episode, Brian confronts one of the most misunderstood topics in menswear: the difference between style and fashion.

Drawing from years of experience as an image consultant and master tailor, Brian explains why chasing fashion trends can become an expensive and confusing hobby—one that often compromises authenticity and first impressions. He introduces style as a more intentional, enduring, and personality-driven approach to dressing that delivers lasting value, confidence, and clarity.

Whether you’re stepping into custom clothing for the first time or refining your sartorial mindset, this episode will help you dress with intention—and live with presence.

0:00 Intro

2:26 Defining fashion vs. style

3:22 Featuring Maker’s Mark Private Select and the story behind it

8:25 How fashion cycles confuse authenticity

11:06 The ROI of timeless style

13:50 Shopping frustrations and the cost-per-wear insight

16:08 Trends and what they signal

24:36 The psychology of presence and influence

27:14 Gifting with intention and exclusivity

30:36 How style aligns with different situations and personalities

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