EPISODE 18

Why Confidence Isn’t Built by Feeling Ready with Juan Bendana | Part I

In the first of this two-part conversation, Brian welcomes speaker and performance coach Juan Bendana to examine what confidence truly is (and why so many people misunderstand it).

Rather than a fixed trait or personality advantage, Juan reframes confidence as a muscle: something built through discipline, discomfort, and consistent practice. No matter where you are—or how far off track you feel—reinvention is always possible.

Juan shares his own rock-bottom moment and how that experience shaped his work with business leaders to top-tier performers, helping them establish daily rituals that align action with identity.

If you’ve ever felt caught between who you’ve been and who you know you’re capable of becoming, this episode offers both the perspective and the resolve to take the next step.

-This is Part One of a two-part conversation. Part Two continues next week.-

0:00 Intro

0:48 Meet Juan Bendana

3:37 Confidence as a muscle

8:50 The 10X mindset

13:07 Balancing leadership, vision, and service

17:27 The art of stepping away to elevate your team

23:42 From self-doubt to transformational change

27:34 Why discipline is discomfort practiced

29:00 Preview of Part Two

Connect with Juan:

https://www.juanbendana.com/

https://www.instagram.com/juanbendana/

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